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Richard Cochrane is trained in chemistry and metallurgy but is far more interested and practiced as a political and fund raising consultant, writer and amateur historian. He grew up in a Navy family and with his two younger brothers carried on its 500+ year tradition of naval service to Great Britain and the USA then enjoyed a career with one of the largest advertising and public relations agencies working with numerous Fortune 500 companies and many of America's premier educational institutions. He maintains friendships and acquaintanceships around the world. He lives in Santa Barbara, California.

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Voters Voting What They Watch On TV

August 7th, 2008 • Richard Cochrane
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Favorite candidate of the media

Forty-nine percent (49%) if voters believed that most reporters are trying to help Obama win the presidency. Only 14% thought they are trying to help McCain win.

Eighty-seven percent (87%) of Fox News viewers say they are likely to vote for John McCain, while those who watch CNN and MSNBC plan to support Barack Obama in November 65% of CNN viewers and 63% of MSNBC.

52% of Americans say they watch local television news for information on the campaign at least several times a week, including 37% who say they watch it every day. Half (50%) say they watch cable news for that information during the week, including 26% who watch daily.

Those who watch local news every day support Obama over McCain 52% to 42%. But for those who say they watch several days a week but not every day, it’s McCain over Obama 50% to 43%.

Those who read a print newspaper during the week are fairly evenly divided. Among those who read the same papers online, Obama has the edge as do those who get their campaign information from online sources in general, again time spent is the key. Those who go online every day are evenly divided, but over half of those who go online one or more times a week plan to vote for McCain.

Talk radio is also McCain territory. More than 60% of those who listen at least several times a week plan to vote for the Republican versus less than a third who say they will vote for Obama. National security also polls as a much stronger concern among those who listen regularly to talk radio than it does to voters overall.

Those who watch the the three major television networks support Obama as follows: 70% of those who watch CBS’ Katie Couric every day plan to vote for Obama, as do 71% of the daily viewers of ABC’s Charles Gibson and 67% of those watching NBC’s Brian Williams. The bad news for Obama is when asked specifically about the networks and their star news anchors, well over half of Americans say they rarely or never watch Couric or Gibson for information on the presidential campaign. Just under half (49%) say they rarely or never watch Williams.

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