About the Author

Richard Cochrane is trained in chemistry and metallurgy but is far more interested and practiced as a political and fund raising consultant, writer and amateur historian. He grew up in a Navy family and with his two younger brothers carried on its 500+ year tradition of naval service to Great Britain and the USA then enjoyed a career with one of the largest advertising and public relations agencies working with numerous Fortune 500 companies and many of America's premier educational institutions. He maintains friendships and acquaintanceships around the world. He lives in Santa Barbara, California.

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DRIVING DOWN IN CRUISIN’ CALIFORNIA.

February 10th, 2008 • Richard Cochrane
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Back to 2003In the 1950s CALIFORNIA INVENTED CRUISING and DRAG RACING and launched America’s love affair with cars.

“Golden Staters” tallied a record 33 million registered vehicles in 2007, but new data show drivers bought less gas than in any year since 2003. The rising cost of gasoline has Californians and others elsewhere cutting back and consolidated car trips and trading in gas guzzlers for more fuel economic models. America is on the cusp of significantly reducing oil use and that could drive prices down – some project this could mean an average 50 cent per gallon price cut this fall but will likely follow a sharp summer increase – primarily thanks to environmental reblending; that many are saying does more harm than good anyway.

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